How to Configure the Social Media Presence Feed
Learn how to monitor for new or unauthorized social media profiles using DigitalStakeout’s Social Media Presence Feed.
How to Configure the Social Media Presence Feed
The Social Media Presence Feed in DigitalStakeout XTI enables continuous monitoring for new or suspicious profiles across social media and public web platforms. It’s especially effective for safeguarding executives, brand assets, or high-risk personas against impersonation, misrepresentation, or coordinated campaigns.
Use Cases
- 🛡️ VIP Protection — Monitor online profile creation for C-suite and high-risk individuals
- 🏷️ Brand Protection — Detect accounts impersonating your business, products, or trademarks
- 🕵️ Threat Attribution — Identify newly spawned accounts connected to known personas
- 📣 Crisis Management — Track emergent identities tied to protests, leaks, or incidents
Setting Up a Presence Feed
1. Monitor Configuration
| Field | Description |
|---|---|
| Status | Enable or disable the monitor |
| Monitor Name | Assign a clear label (e.g., executive_name_presence_monitor) |
| Expires On | Set a deactivation date, if applicable |
| Use Case | Choose from VIP Protection, Crisis Monitoring, Brand Monitoring |
| Tags | Add contextual tags (e.g., division, location, case ID) |
| Send Data To | Define routing destination for alerts or analytics |
| Translate on Add | Enable language translation for multi-region profile tracking |
2. Keyword Configuration
| Filter Type | Purpose |
|---|---|
| Primary Keywords | Core names, aliases, usernames to monitor |
| Must Contain | Additional validation terms (e.g., job title, location, brand ref) |
| Must Not Contain | Exclusion filters to reduce false positives |
Example:
- Primary:
"John A. Doe",@johndoe_official,"Company CEO" - Must Contain:
"executive team","head of security" - Must Not Contain:
"fanpage","tribute","fake"
Data Source
This feed pulls from DigitalStakeout Canvass, which indexes profiles from over 750 social media and profile-hosting platforms.
For full capabilities, see Canvass Documentation.
Monitoring Workflow
Once the feed is active:
- New profiles matching criteria are surfaced in real time
- Each event includes:
- Screen name or profile ID
- Platform and timestamp
- Matched content/snippet
- Screenshot preview (if enabled)
- Results are tagged and searchable in the Console
Best Practices
- ✅ Be specific: use full names, usernames, and known aliases
- 🔄 Refresh keyword filters regularly as new threats emerge
- 🧩 Combine with Profile Tracker for persistent monitoring
- 📈 Monitor spikes: profile surges may indicate impersonation or targeted influence ops
- 👥 Coordinate with PR, HR, or legal teams to assess reputational or legal risk
Example Scenarios
- Detect creation of a spoofed Twitter account impersonating your CEO
- Catch new Instagram handles using your product names for scams
- Monitor for rebranded versions of known protest organizers
- Identify disinformation assets posing as employees or customers
Want to see learn about social media presence discovery and protection?
Visit the Social Media Presence Feed Overview on our main site.
Updated about 22 hours ago