How to Configure the Google Search Feed
Learn how to use the Google Search Feed in DigitalStakeout to monitor search results for brand mentions, reputation risks, and keyword visibility across Google.
How to Configure the Google Search Feed
The Google Search Feed allows you to monitor changes in Google search results tied to specific keywords or phrases. It's ideal for tracking brand mentions, online reputation issues, SEO visibility, and competitor positioning.
Use Cases
- 🧠 Brand Monitoring — See how your company, products, or executives appear in search
- 🚨 Reputation Risk Detection — Catch negative press or defamation before it spreads
- 🏁 Competitive Tracking — Monitor how competitors rank or get mentioned
- 📈 SEO Monitoring — Track rankings and visibility for critical terms
Setting Up a Google Search Feed
1. Identify Target Keywords
Decide what to track:
- Brand names, product terms, slogans
- Competitor names or categories
- Sensitive phrases (e.g., “scam”, “lawsuit”, “review”)
- Emerging trends or public narratives
2. Configure the Feed
| Field | Description |
|---|---|
| Status | Enable or disable the feed |
| Expires On | Set an optional expiration date |
| Feed Name | Give the feed a descriptive label |
| Use Case | Choose from Brand Monitoring, Threat Detection, etc. |
| Tags | Add metadata for grouping or reporting |
| Send Data To | Choose where results are routed inside the XTI platform |
| Translate on Add | Automatically translate non-English results if needed |
3. Keyword Configuration
- Primary Keywords — Main search terms to monitor
- Must Contain — Additional filters to refine matching pages
- Must Not Contain — Exclusion filters to suppress irrelevant results
- Ignore Domains — Skip domains you don’t want included (e.g., internal sites)
Monitoring Workflow
- DigitalStakeout automatically performs structured queries across Google search
- You’ll see results as indexed events, including:
- Title, meta description, and source URL
- First-seen timestamp and context snapshot
- Matched keywords and origin country (if detectable)
Best Practices
- Monitor both branded and unbranded keyword sets
- Add negative terms like “support”, “fake”, or “contact” to catch scam results
- Tune exclusions regularly to reduce noise
- Pair with Homepage Feed to inspect linked websites
- Use translation to catch foreign-language manipulation or attacks
Example Scenarios
- Track when your executive’s name starts appearing in search results tied to protest or activism
- Detect new SEO spam pages misusing your brand name
- See how your competitor is being covered in recent blog posts or news
- Monitor presence across search for a disinformation narrative in multiple countries
Want a full overview of datasets, search patterns, and integration options?
Visit the Google Search Feed product page on our main site.
Updated about 21 hours ago